Design of Market Information systems, Analytics of Media and Market Research data to draw insights and to address media and brand planning issues. Our work spans throughout Design, Quality Control and Analytics for TV Audience Measurement, Analytics and data technology capabilities in digital measurement space, Designing and running large scale media studies other than Television, Audits of large scale media measurement studies, Media planning guidance to media agencies for key clients,  Consumer profiling studies for Brand Positioning, Social Sector Studies – to assess the impact of interventions in the social sector, Tracking and Prediction of voting patterns and Comprehensive analysis of data for industry level studies (Consumer Classification System)